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AdRoll secures US$70 million to ramp up retargeting platform development

Retargeting platform vendor, AdRoll, has raised US$70 million in its latest round of investment funding as demand for advertising retargeting increases.

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How retargeted advertising works

The concept of retargeting consumers in the hope they might complete an action – such as finalising an abandoned purchase – is now common practice among many online retailers and other...

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Apple reveals launch partners for new iAd API

Apple has named MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll as launch partners for the company's iAd Workbench API 2.0.

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Rakuten Marketing chalks up rapid Aussie digital advertising growth

Display and retargeting ad services at Rakuten Marketing have grown by nearly 50 per cent over the last 12 months, while attribution is expected to be the big winner in 2016, the company claims.

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How prospecting and retargeting are paying dividends for Pepperstone

For online foreign exchange and CFD broker, Pepperstone, a foray into online retargeting with specialist provider, AdRoll, has since expanded to a broader lookalike targeting that has boosted...

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Criteo and Steelhouse legal spat escalates

The legal dispute between ad retargeting vendors, Criteo and SteelHouse, has gone up yet another notch after Criteo filed papers that feature several SteelHouse customers claiming to have been deceived...

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Nude by Nature's data-driven test validates retargeted display advertising spend

A data-driven experiment by Australian cosmetics producer, Nude by Nature, to test the effectiveness of retargeted display advertising has seen the group achieve sales uplift of 11.8 per cent.

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How Cotton On is using affiliate marketing to bolster ecommerce globally

Cotton On might be a well-known brand in Australia, but that is not the case in each of the seven regions where it sells online. So when it comes to reaching new customers in markets such as the United...

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G Adventures ramps up customer conversions with remarketing

G Adventures is using the power of dynamic remarketing to turn potential travellers’ exploration aspirations into sales, according to its digital marketing executive, Matthew Todd.

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​How digital advertising turned Sydney nightlife around

Going from zero to 99 per cent digital advertising spend in just a few short years is an excellent illustration of how the marketing and advertising climate has changed significantly in such a short...

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